Unlocking AI Power and KPMG’s Latest Commerce Trends

Bengaluru, 21th November 2025: Shiprocket, India’s leading ecommerce enablement platform, hosted the inaugural Bengaluru edition of its flagship summit, SHIVIR 2025, today at The Ritz-Carlton. Centred on the theme ‘Bharat 2.0: AI, Tech & The Future of Intelligent Commerce,’ this edition marks Shiprocket’s strategic expansion into southern India—positioning Bengaluru as a pivotal hub for future-ready commerce and digital innovation.

As part of the event, Shiprocket in partnership with KPMG India unveiled a new report that highlights Bengaluru’s central role in shaping India’s commerce and technology landscape. Recognised as the country’s startup capital, the city reflects a powerful convergence of AI adoption, quick commerce growth, and deep digital engagement. Its dynamic tech ecosystem and digitally savvy consumers continue to accelerate India’s $125 billion retail economy.

“In today’s rapidly evolving commerce landscape, true innovation is about more than just technology, it’s about empowering every entrepreneur, big or small, in every corner of the country, to seize new opportunities and build sustainable growth. The Shiprocket-KPMG report captures the remarkable momentum driven by AI and digital adoption across India, with Bangalore standing out as a vibrant epicenter of creativity and technological advancement. It highlights how intelligent commerce is no longer a distant vision but a present reality, transforming the way businesses operate from inventory management to personalized customer experiences. At Shiprocket, we are committed to democratizing the complex and delivering smart, accessible tools that enable sellers everywhere, not just to keep pace, but to lead confidently in this new age of AI-powered commerce.” said Saahil Goel, MD & CEO of Shiprocket.

Key Insights from the Shiprocket–KPMG Report:

Digital Transformation Accelerates in Bharat

• India’s internet users reached 969 million by March 2025, growing 9% year-on-year.
• Rural India accounts for 488 million users (55% of total).
• Growth driven by expanded internet penetration is fueling retail innovation.

Explosive Growth of the Direct-to-Consumer Market

• D2C market grew from $11.6 billion in 2016 to $80 billion in 2024.
• Expected to cross $100 billion by 2025.
• Over 11,000 active D2C brands driving innovation and consumer choice

AI is Revolutionizing Commerce

• Demand forecasting accuracy exceeds 90%, reducing stockouts by 40% and excess inventory by 25%.
• Warehouse automation delivers up to 99.9% order accuracy and cuts operational costs by 20%.
• Personalized marketing boosts sales for 96% of marketers, with 44% seeing significant uplift.
• AI-enabled vernacular commerce impacts 98% of India’s internet users accessing regional languages.

 Quick Commerce Establishes National Footprint

• Quick commerce market projected to grow 75-85% in 2025, reaching $5 billion GMV.
• 53% of users place more than five monthly orders on quick commerce platforms.
• 6-8% of sales are impulse purchases.
• Daily online shopping penetration jumped from 33% to 87%

Rural Digital Revolution

• Rural internet users represent 55% of total internet users.
• Women make up 47% of internet users, signaling improved gender parity.
• Traditional kirana stores are adopting digital platforms, creating hybrid “phygital” retail models

India’s Advanced Digital Payments Ecosystem

• UPI accounts for 84% of retail digital payment volume.
• UPI transactions grew 59.2% year-over-year in FY 2024-25, totaling 11,761 crore.
• Despite digital growth, 105 million Indians continue to prefer Cash-on-Delivery

Enterprise AI Adoption Leading Globally

• 59% of Indian enterprises with 1,000+ employees have deployed AI.
• 70% of companies allocate over 5% of their IT budget to AI initiatives.
• AI talent concentration grew 263% between 2016 and 2023.

       The Three Pillars of Intelligent Commerce

• Omnichannel Integration: 77% of shoppers use both online and offline channels
• Personalized Experiences: 81% of consumers prefer brands offering personalized experiences.
• AI-Led Operations: AI drives inventory, marketing, and customer support operations.

Market Outlook and Growth Projections

• D2C Market: $100 billion by 2025 with over 11,000 brands.
• Quick Commerce: $5 billion GMV with 75-85% projected growth.
• E-Retail Market: Estimated at $125 billion with 220 million online shoppers.
• Warehouse Automation: Market anticipated to reach $2 billion annually by 2026.

This structured summary synthesizes the key findings of the Shiprocket-KPMG report, showcasing India’s commerce transformation driven by AI, digital inclusivity, and evolving consumer behavior.

In line with the report, Shiprocket showcased its AI-powered Tech Stack through live demos at SHIVIR Bengaluru 2025, highlighting tools designed to simplify commerce operations for sellers. Shiprocket Copilot, a multilingual voice-enabled assistant, enables merchants to manage shipments and track orders through natural conversations. Trends AI provides real-time insights by responding to data-driven queries on product performance and demand patterns. Radar offers end-to-end supply chain visibility and flags stressed zones to support smarter courier decisions. Sense Voice APIs deliver seamless speech-to-text and text-to-speech capabilities, strengthening multilingual voice interactions. Additionally, the One Logistics Gateway API unifies multiple logistics services into a single, streamlined platform. Together, these innovations demonstrate how Shiprocket is enabling entrepreneurs to automate logistics, optimise operations, and elevate customer experiences.

About Shiprocket:

Shiprocket Limited, India’s leading eCommerce enablement platform on a mission to empower the businesses of Bharat to scale their ventures by unleashing the true power of eCommerce. The platform supports sellers at every step of their digital growth journey, creating a seamless operating system.  With a robust stack of technology integrations, Shiprocket enables shipping, fulfilment, customer communication, marketing tools, and commerce infrastructure for MSMEs, D2C brands, and social commerce retailers across India.

About KPMG in India:

KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage a global network of firms and are well-versed in local laws, regulations, markets, and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada. KPMG entities in India offer services to national and international clients across sectors. We strive to provide rapid, performance-based, industry-focused and technology-enabled services, which reflect a shared knowledge of global and local industries and our experience of the Indian business environment.