YouTube TV launches new genre-based plans starting at $54.99. Learn about Sports, Entertainment, and News pricing in this official update
YouTube TV has officially rolled out its new “TV Plans,” a strategic move designed to give viewers more control over their monthly bills by breaking the massive standard bundle into genre-specific subscriptions.
Whether you are a die-hard sports fan or a reality TV enthusiast, these new plans allow you to pay only for the categories you actually watch.
YouTube TV Plans and Pricing
1. YouTube TV Sports Plan
Designed specifically for the stadium-at-home experience, this plan focuses on live and on-demand games.
- Pricing: $64.99/month for existing users (New users pay $54.99/month for the first year).
- Key Content: Includes all ESPN networks, FS1, NBC Sports, and major broadcast networks. It will also feature the upcoming ESPN Unlimited in late 2026.
2. YouTube TV Entertainment Plan
This is the “lifestyle” choice, stripping away the expensive sports licensing to focus on scripted shows and reality hits.
- Pricing: $54.99/month (New users pay $44.99/month for the first three months).
- Key Content: FX, Bravo, Comedy Central, Hallmark, HGTV, Paramount Network, and Food Network.
3. Combo Plans for Added Value
YouTube TV is also offering hybrid bundles for those who need a mix of genres:
- Sports + News Plan: $71.99/month (includes CNN, MSNBC, Fox News, and CNBC alongside sports).
- News + Entertainment + Family Plan: $69.99/month (includes Disney Channel, Nickelodeon, and PBS Kids).
Why the Shift to Genre-Based Subscriptions?
YouTube TV executives noted that these plans are a direct response to “viewer frustration” regarding rising costs and bloated bundles. By offering packages that are $11 to $28 cheaper than the full bundle, YouTube TV is bridging the gap between traditional cable and the flexibility of modern streaming.
Core Features Remain
Regardless of which plan you select, you won’t lose the tech that makes YouTube TV a leader in the space. All plans still include:
- Unlimited Cloud DVR
- Multiview (perfect for sports)
- Key Plays
- Add-on options like NFL Sunday Ticket, 4K Plus, and Max.
The rollout has begun this week and is expected to reach all users over the coming weeks. With more than 10 genre-based plans expected to launch soon, the era of the “one-size-fits-all” streaming bundle seems to be coming to an end.
YouTube TV launches new genre-based plans starting at $54.99. Learn about Sports, Entertainment, and News pricing in this official update
YouTube TV has officially rolled out its new “TV Plans,” a strategic move designed to give viewers more control over their monthly bills by breaking the massive standard bundle into genre-specific subscriptions.
Whether you are a die-hard sports fan or a reality TV enthusiast, these new plans allow you to pay only for the categories you actually watch.
YouTube TV Plans and Pricing
1. YouTube TV Sports Plan
Designed specifically for the stadium-at-home experience, this plan focuses on live and on-demand games.
- Pricing: $64.99/month for existing users (New users pay $54.99/month for the first year).
- Key Content: Includes all ESPN networks, FS1, NBC Sports, and major broadcast networks. It will also feature the upcoming ESPN Unlimited in late 2026.
2. YouTube TV Entertainment Plan
This is the “lifestyle” choice, stripping away the expensive sports licensing to focus on scripted shows and reality hits.
- Pricing: $54.99/month (New users pay $44.99/month for the first three months).
- Key Content: FX, Bravo, Comedy Central, Hallmark, HGTV, Paramount Network, and Food Network.
3. Combo Plans for Added Value
YouTube TV is also offering hybrid bundles for those who need a mix of genres:
- Sports + News Plan: $71.99/month (includes CNN, MSNBC, Fox News, and CNBC alongside sports).
- News + Entertainment + Family Plan: $69.99/month (includes Disney Channel, Nickelodeon, and PBS Kids).
Why the Shift to Genre-Based Subscriptions?
YouTube TV executives noted that these plans are a direct response to “viewer frustration” regarding rising costs and bloated bundles. By offering packages that are $11 to $28 cheaper than the full bundle, YouTube TV is bridging the gap between traditional cable and the flexibility of modern streaming.
Core Features Remain
Regardless of which plan you select, you won’t lose the tech that makes YouTube TV a leader in the space. All plans still include:
- Unlimited Cloud DVR
- Multiview (perfect for sports)
- Key Plays
- Add-on options like NFL Sunday Ticket, 4K Plus, and Max.
The rollout has begun this week and is expected to reach all users over the coming weeks. With more than 10 genre-based plans expected to launch soon, the era of the “one-size-fits-all” streaming bundle seems to be coming to an end.